Be an Executioner!

Time and again, I bump into sales professionals who love to talk about the latest seminar they have attended or the latest recommended book of the month to read to help get their business jump-started. Keeping sharp professionally by reading and going to sales & marketing seminars, associating with successful people and talking about the business with peers is a healthy activity for anyone; particularly the sales profession where the mental stress can weigh down on an individual quite easily if they are not careful.

What isn’t healthy is being the kind of individual that is always chasing that great idea, that one great marketing or sales idea that will transform their business and guarantee results and success. But, that magic bullet to success continues its elusive ways. It just never seems to show itself…or work as easily as others say it will. And so, like an addiction, even in the face of repeated disappointment, we chase after it ever more determined to find the answer to our own personal business & sales success through others, through ideas that promise success.

Ideas are a Dime a Dozen, But Their Execution…is Priceless

Stop amassing ideas as if a collector of rare coins and art and start executing on them; that’s how to break from the status quo as a business owner and sales professional. Do you want to raise your production and income to the next level? Then you need to execute on the ideas you already know will work and have worked for people in the past.

The True Measure of Genius if Found with Those Who Do

It’s true; genius of the intellectual kind goes unrewarded every day. It’s a common sight. Why? Because genius without application; without the execution of the idea is worthless. I have met countless sales professionals & business owners with more talent than I could ever subscribe to…They are funny, charismatic, brilliant at marketing ideas and on how to recognize sales opportunities. But in the end, they fail or are disappointed in where their business has gone…or more accurately, hasn’t gone. It’s because of one simple thing; a failure on their part not to execute on what they know.

We know what to do to be successful most of the time. On balance, not much has changed in the realm of sales & marketing. Yes, technology advances, Twitter, Facebook, MySpace, LinkedIn.com, Aim.com, Yahoo, Google, Websites, Webmasters, web this, web that…Yes, a lot has happened and a lot is happening. A new language has to be adopted by many of us to stay fresh and current with the changing technology out there. But the basic tenets of marketing, looking for reasons to speak to people and reason to meet with them, remains the same for our profession regardless of technology.

Use these technological innovations to your advantage. Try them out. Stumble a little while applying them to your business. And refuse to be counted in the ranks of those who know…but fail to do… Be an Executioner. That’s really the only way you will grow your business and your sales.